And Monday comes, and the price stays, and the offer stays in the drafts folder, and you tell yourself next month.
That is not a discipline problem.
It is a sentence problem.
Somewhere in your head there is a sentence that sounds like a fact.
It runs before you think. It decides before you decide.
You cannot willpower your way past it. Willpower runs out by Thursday. The sentence is still there Friday.
You have to find it, write it down, and replace it with one your brain can follow.
2015. Senior executive. Big salary. I earned more than my parents earned in their whole lives.
I felt poor.
My sentence was "I should be grateful for what I have." It sounds like wisdom. It means: don't want more, don't ask, don't leave.
2017, the company collapsed. 4 AM on a hotel bathroom floor in Singapore, I said out loud for the first time: "I wish I could do my own thing."
Wish. Not want.
It took five more years to hear the difference.
Same skills the whole time. The sentences changed. The actions followed. The money followed the actions.
Not a typo. $87 is for the people in the room.
I do not extend launch prices. Please do not email my team on Sunday asking.
After we go live, the recording sells at $497 and stays there.
Grab your seat for $87Founder of How We Grow, the Top 10 Substack on turning what you know into income.
Fifteen years in corporate marketing. One collapse. One bathroom floor. Five years of rebuilding through a gallery, an agency and a software product before the newsletter. A business that has passed $1.4M, run in about two hours a day from Greece, with a baby on my hip.
The money rewrite came before any of that. It was the only hard part.
Saturday, October 24, 2026. 5 PM Athens, 3 PM London, 10 AM New York, 7 AM Los Angeles. Check your time zone before you book.
90 minutes. Come with a pen and 90 quiet minutes.
You still get the recording and the card. But $87 is only until we start. After that it is $497.
No. It is about the sentences in your head that decide what you charge and what you let yourself want. They come with you to every platform and every job.
No. It is neuroplasticity: the sentences you repeat become the predictions your brain prepares for. We change the sentences and attach the evidence. No vision boards.
No. It is $87 and the work happens live. If you are not sure, do not buy.
Yes, at $497. That is the only other way to get it.
Email anaxcalin@gmail.com and we will get back to you.